Offering gamified experiences in their fitness clubs
Anytime Fitness has partnered with WeFitter to offer its customers gamification experiences. Thanks to WeFitter, Anytime Fitness customers can compete with individual challenges against themselves, but also against other members of their own gym and other Spanish operator centers.
By burning calories and completing new challenges, members can win prizes such as free services within clubs, sports experiences and trips.
To promote this initiative, the company launches different challenges throughout the year under the hashtag #AnytimeChallenge, whose evolution can be followed through the website created between Anytime and WeFitter.
Anytime Fitness Spain Country Manager