Success Case
Edelman
The challenge
The team of Edelman Madrid travels 8,500 kilometers to feed 80 Angolan children

 

The challenge posed by Edelman, the international communications marketing firm, to his team in Madrid was simple: “if we manage to travel between all the 8,500 kilometers that separate us from two scololibs in Lobito, in Angola, where 80 children from 2 and 5 years, we will cover your diet during the next two months ”

This challenge, overcome between the months of December, January and February, approached the two cultures thanks to the NGO Misevi Spain, which develops the project of scolinhas Omõla Wasandjuka in Angola, and the WeFitter application, in which the employees added the steps necessary to reach 8,500 kilometers away and which has ensured constant follow-up and the success of the project.

“The Challenge has achieved two key objectives for Edelman: promoting healthy habits among our professionals and getting closer to the reality of Angola thanks to the ONG Misevi Spain” 
Balma Costa
RSC Manager at Edelman
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