Success case
Punto Seguro

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The Project
Customers earning large discounts on their policy depending on the amount of exercise they do per day

This proposal is as innovative as it is simple and easy to explain. This consists in that the clients that have a life insurance contracted with Punto Seguro will have large discounts on their policy depending on the amount of exercise they do per day. But for this you do not need to do marathons or large gym sessions a day, just simply move. The more your legs move, the less you will pay.

These discounts can be up to 24% on your annual policy. Each month there is a challenge that if you meet it you can save 2% on your monthly rate. So if you manage to complete all the challenges during the 12 months of the year you can reduce up to almost a quarter of the price of your policy.

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“Thanks to WeFitter our clients are rewarded for their exercise and healthy habits, which allows us to maintain a much more intense, satisfactory and lasting relationship with them.”
Juan Betés
CEO at PuntoSeguro
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