Success case
Bupa Healthy City

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The Challenge
Promoting physical activity in the work environment of Madrid

Aware of the importance of health in cities, the Healthy Cities project, which this year celebrates its third edition, has been created with the objective of promoting physical activity in the work environment and the importance of practicing sports in order to maintain a good health condition.

Thanks to this project, more than 150,000 employees from more than 40 companies have the opportunity to participate in a sports plan to acquire a healthy lifestyle.

During the next 6 months the employees of participating companies in Healthy Cities will be able to enjoy outdoor activities and through the use of WeFitter technology they have at their disposal a unique digital platform to register their activity.

They will have a global challenge in which they will have to reach a common goal with the effort of all to make a donation to a social cause effective.

We are sure that throughout this time your habits will be much healthier and will have a positive impact on your personal and professional life.

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“WeFitter helps us promote healthy living habits from the workplace”
Yolanda Erburu
Communications manager – Sanitas
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